Seres 3
Problem
Statement
Before the launch of the Seres 3 SUV, the brand lacked visual consistency. Each asset appeared disconnected, weakening the brand’s premium image. A unified central design system was needed to align all visuals, ensuring cohesive communication that truly reflected the SUV’s innovation and confident identity.
Solution
Ahsan Chaudhry aligned the Seres 3 SUV launch by creating a unified central design system that connected all visual assets across brochures, catalogues, and the outdoor campaign. The system emphasized Seres 3’s modern innovation and confident design language, ensuring every element—from layout and typography to imagery and tone—worked in harmony. This consistency built a strong visual identity that amplified the SUV’s premium and futuristic appeal throughout the entire launch.
