Before the “Re-think Growth” event, there was no clear visual identity or cohesive branding direction to represent its innovative theme. The organizers needed a distinctive logo and a consistent design system to visually communicate the event’s purpose, inspire engagement, and create a strong, memorable presence across all platforms.
Pepsi
Event Branding
Problem
Statement
Solution
Ahsan Chaudhry provided complete event branding services for “Re-think Growth”, starting with the creation of its distinctive logo design. He developed a cohesive visual identity that captured the event’s forward-thinking theme, extending the design system across all touchpoints—including digital assets, print materials, and environmental graphics—to ensure a unified and impactful brand experience.
